Dr. Lior Zalmanson is a senior lecturer (assistant professor) at the Coller School of Management, Tel Aviv University, where he leads AIMLAB (Artificial Intelligence in Management, Labor, and Business). His research focuses on human-AI interaction, algorithmic management, user engagement, internet business models, and social media.

He has received significant research funding, including the European Research Council (ERC) Starting Grant, as well as support from the Fulbright Foundation, the German-Israeli Foundation for Scientific Research and Development (GIF), Google, the Dan David Prize, Grant for the Web, and the Marketing Science Institute. His work has been published in leading journals such as MIS Quarterly, Academy of Management Journal, Journal of Management Information Systems, and MIT Sloan Management Review, and has been featured in The Times, The Independent, Harvard Business Review, Fast Company, PBS, and various Israeli media outlets.

Lior has been honored with multiple awards, including the 2021 Association for Information Systems (AIS) Early Career Award, the 2022 INFORMS Information Systems Society Gordon B. Davis Young Scholar Award, and recognition in Poets & Quants' 2022 "Best 40 Under 40 MBA Professors" list. He has also received several teaching awards for his experiential courses on user engagement and online communities.

Previously, he served as a postdoctoral Fulbright fellow at NYU, a research fellow at the Metropolitan Museum Media Lab, and an assistant professor at the University of Haifa. Beyond academia, Lior is the founder of the Print Screen Festival—Israel’s digital culture festival—and an award-winning digital artist, playwright, and screenwriter. His works have been showcased at venues including the Tribeca Film Festival, Secession Vienna, Tel Aviv Museum of the Arts and the Buffalo AKG Art Museum.

Dr. Maayan Cohen (formerly Levavi Roichman) is an Oxford-trained anthropologist and one of the
two inaugural Israeli Rhodes Scholars. She is currently an Azrieli International Postdoctoral Fellow at
the AIMLAB and will continue her work there as an ERC Postdoctoral Fellow starting in October
2025. She has also been a Visiting Postdoctoral Scholar at Stanford University and is currently a
postdoctoral affiliate of both Oxford University’s Institute of Social and Cultural Anthropology and
Tel Aviv University’s Department of Industrial Engineering (Interacting with Technology Lab).
Dr. Cohen’s doctoral research involved an immersive ethnography of the Israeli film industry,
focusing on the emerging generation of filmmakers. She is currently engaged in a long-term project
examining the development of generative AI through extensive ethnographic research in the tech
industries of Israel and Silicon Valley. Her work has been published in New Media & Society, The
Journal of the Royal Anthropological Institute, Social Anthropology, and CHI.
As part of the ERC project, Dr. Cohen will continue her study of AI from an anthropological
perspective by conducting an ethnographic investigation of an Israeli high-tech company that is
pioneering automation across various levels of work and organizational structure. Her research will
particularly explore how algorithms shape and are shaped by managerial practices within the
company.
Dr. Cohen's research interests include the anthropology of ethics, psychological anthropology,
ethnographic and mixed methods, human-computer interaction, and critical algorithm studies.

Omer Hacker is an anthropologist specializing in religion and labor. His PhD research
(Hebrew University and University of Toronto) focused on observant Jews and Muslims
in the tech industry. He has also edited a book on ethnographic studies of the Holy Land.
Currently, at AIMLAB, he studies the implementation of algorithmic management in retail
environments.

Dr. Yaara Welcman is a researcher specializing in digital transformation, healthcare innovation, and artificial intelligence, with a particular focus on their impact on the labour market. Her doctoral research investigated trading floors and algorithmic trading, examining how these technologies reshape the profession of traders and introduce new forms of uncertainty.

More broadly, Dr. Welcman explores the adoption of emerging technologies and collective responses to technological change. She is especially interested in the dynamics of technology implementation and its societal implications, offering insights into the challenges and opportunities that innovation presents.

Currently, she is a member of the research team at the Cambridge Digital Innovation Centre at the University of Cambridge. Her work focuses on "the hospital of the future," where she examines innovative healthcare models designed to meet the evolving demands of healthcare systems.

I am a 5th-year Information Systems Management PhD candidate, advised by Dr. Lior Zalmanson, and a doctoral fellow at the Center for Artificial Intelligence & Data Science (TAD) at Tel Aviv University. My research focuses on human-computer interaction, specifically on how people’s perceptions and use of AI affect their decision-making and interactions with AI and other individuals.

In my dissertation, I examine people’s conformity to AI and how perceptions of AI’s authority lead people to follow AI advice, even when it is clearly flawed. In other projects, I study how people learning from interacting with AI might lead to the risk of biased AI increasing prejudiced opinions and discrimination, and how co-creation with generative AI affects people’s sense of ownership over their own and others’ creative outputs.

My research has won several awards, including best paper recognition at the Academy of Management conference (2023 and 2024), the Best Research Paper by the Israel Chapter of the Association for Information Systems (ILAIS, 2022), the Grant for the Web Award from the Interledger Foundation and the Mozilla Foundation in 2022, and the Best in Track Short Research Paper at the International Conference of Information Systems (ICIS, 2020).

Before my PhD, I worked as a Product Manager at a start-up company. I hold a BA in Philosophy and Economics and an MSc in Information Systems Management from Tel Aviv University, both awarded Magna Cum Laude.

Dovev Goldstein is a Ph.D. candidate in Artificial Intelligence at Tel Aviv University, dedicated to pioneering the integration of cutting-edge AI technologies into practical,
life-enhancing solutions. He holds an MBA, an LLB, and a BA in Economics. As a
serial entrepreneur with over 25 years of experience, Dovev has co-founded and led several successful media startups, including one focused on personalized AI
recommendation systems and another that became an international OTT platform
reaching IPO. He currently serves as the Co-founder and CPO at myAir, an AI-driven personalized insights platform.
Dovev has held significant roles such as Chief Digital Officer and Senior Vice
President of Digital at Reshet, Channel 2. He also led business development and product strategy for YES's satellite and OTT multichannel TV platform and directed flagship products for Pelephone, a leading mobile operator. His expertise lies in bridging advanced AI research with industry applications, and he is committed to driving the future of AI in enhancing human well-being.

Adi Yakim is the Lab Manager for the ALGOHUMANBOSS project (ERC) at AIMLAB, Coller School of Management, Tel Aviv University.


She brings over a decade of experience in operations, HR, and project management across academia, tourism, and science institutions. Adi previously held key roles at the Weizmann Institute, Tel Aviv University, and Vered Hasharon Travel, managing complex programs, events, and international collaborations. She holds a B.A. in Sociology and Anthropology from Tel Aviv University and certifications in science education and group facilitation.